Watch a 42-minute conference talk from Devoxx where George Vadasis and Anthi Dosti explore how virtual assistant Tobi leverages machine learning and data analytics to enhance customer engagement. Learn about the backend infrastructure powering AI-driven customer interactions, including the Datamov cloud platform's data engineering capabilities and the PEGA campaign system's role in generating personalized offers. Discover how seamless data processing, continuous warehouse updates, and advanced analytics combine to create an intelligent virtual assistant that predicts customer needs and maintains high satisfaction levels through personalized interactions.