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Microsoft

Envision Global Innovation at Scale - Smart Eyewear and Connected Retail - BRKSP491

Microsoft via YouTube

Overview

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Explore how AI and cloud technologies are revolutionizing global retail operations and smart eyewear innovation in this 31-minute conference session from Microsoft Ignite 2025. Discover how EssilorLuxottica, the manufacturer behind Ray-Ban, leverages TeamViewer and Microsoft Azure to scale their operations globally, particularly through their new Nuance Audio division that creates AI-enhanced smart glasses with advanced beamforming and hearing enhancement capabilities. Learn about the partnership strategies that enable remote management of thousands of retail devices, ensure seamless store operations, and create exceptional customer experiences that generate significant "wow effects" among users. Examine real-world case studies demonstrating how secure, real-time connectivity solutions boost operational efficiency while driving sales growth across international markets. Gain insights into the strategic decision-making process behind build-versus-buy-versus-partner approaches for technology implementation, and understand how collaborative partnerships between major corporations like EssilorLuxottica, TeamViewer, and Microsoft create value for both customers and employees in connected retail environments. The session covers digital transformation strategies, smart device management at scale, AI-driven audio technologies, and the practical implementation of cloud-based solutions in global retail operations.

Syllabus

0:00 - Overview: Digital Technology Transforming Customer Experiences
00:01:20 - EssilorLuxottica Company Overview and Global Reach
00:04:23 - Core Features: Beamforming and AI-Driven Hearing Enhancement
00:07:28 - Customers experience 'wow effect' with new smart glasses
00:09:48 - Customer satisfaction and real-world impact of Nuance Audio glasses
00:10:13 - Transition to TeamViewer and Microsoft partnership discussion
00:16:23 - Customer and employee experiences with managed store technology
00:19:19 - Build, buy, or partner—approach to technology collaboration
00:20:22 - Value of collaboration between SLR Luxottica and partners

Taught by

Microsoft Ignite

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