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Learn enterprise sales fundamentals from Y Combinator Group Partner Pete Koomen, who scaled Optimizely to $100M ARR. Master the complete enterprise sales funnel through practical insights on prospecting potential clients, crafting effective outreach strategies, qualifying leads properly, developing competitive pricing models, and successfully closing deals. Discover how technical founders can navigate complex procurement processes, avoid common pitfalls, and implement successful sales strategies. Gain actionable advice on building relationships with enterprise customers, understanding their decision-making processes, and positioning your startup's solution effectively in competitive markets.
Syllabus
00:00 - Intro
03:29 - Prospecting
05:15 - Outreach
10:09 - Qualification
15:00 - Pricing
18:13 - Closing
18:58 - Avoid surprises in procurement process
20:02 - Implement
22:01 - Outro
Taught by
Y Combinator