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This conference talk from the Audio Developer Conference (ADC) 2024 explores strategies for audio software developers to succeed in today's saturated market. Learn from Randy Young's 20+ years of experience as he shares actionable approaches for differentiating audio products, drawing surprising parallels between McDonald's business model and audio plugin marketing. Discover how to position your audio technology effectively, whether targeting niche applications or mainstream markets, and gain practical insights for transforming technical innovations into commercially successful products. Young, who helped drive 40-50% year-over-year growth at Relab Development, bridges the gap between technical excellence and market success with proven strategies that many developers overlook. Perfect for audio developers, entrepreneurs, and anyone looking to understand how to stand out in the competitive audio technology landscape.
