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Discover how General Motors (GM) enhanced customer loyalty through a Customer 360 (C360) solution powered by Amperity and Databricks in this 37-minute talk. Explore GM's journey in overcoming business challenges related to customer data management and decision-making. Learn about the implementation of Amperity's solution, which improved data governance and accelerated data accessibility for timely, data-driven decisions. Gain insights into GM's C360 evolution and success stories, including specific examples and use cases. Understand how Amperity, a Databricks partner, transitioned to a Lakehouse Architecture and enhanced their partner integration strategy. Participate in a Q&A discussion with Databricks to deepen your understanding of customer data management and loyalty strategies in the automotive industry.
