Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

E-commerce Email Marketing - Setting Up and Automating Sales Campaigns

Website Learners via YouTube

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn essential e-commerce email marketing strategies in this 18-minute tutorial that demonstrates how to build and automate successful email campaigns. Master the process of setting up an email marketing tool, creating effective sign-up forms, and implementing automated workflows for your online store. Discover techniques for crafting welcome emails, cart recovery sequences, and checkout abandonment follow-ups. Gain practical knowledge on generating discount coupon codes, growing your subscriber list, and optimizing email sequences for better conversions. Follow along with step-by-step instructions on connecting email marketing tools to your website, customizing automation workflows, and implementing strategies that drive engagement and boost sales.

Syllabus

00:00 Intro
00:55 Signing Up for an Email Marketing Tool
02:00 Connecting Omnisend to Your Website
03:34 Adding a Sign-Up Form for Leads
04:49 Choosing When to Show the Form
06:21 Sending Emails to Subscribers
07:12 Creating a Discount Coupon Code
08:11 Setting Up Email Automation
10:10 Customizing the Welcome Email
12:10 Demo: How Automation Works
12:56 Sending Cart Recovery Emails
15:33 Follow-Up Emails for Checkout Abandoners

Taught by

Website Learners

Reviews

Start your review of E-commerce Email Marketing - Setting Up and Automating Sales Campaigns

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.