Data Without Direction - The Cost of Ignoring the Business Model

Explore the critical gap between data initiatives and business strategy in this 22-minute conference talk from DSC MENA 25. Examine why organizations rushing to implement AI and analytics solutions without clearly defining core business problems often waste resources and create misaligned efforts that fail to deliver real value. Discover how starting with technology instead of the problem leads to solutions that don't address actual business needs. Learn from real-world examples that demonstrate how adopting a problem-first mindset can bridge the divide between business strategy and data-driven decision-making. Gain practical insights on aligning data initiatives with business needs, simplifying problem-solving approaches, and maximizing impact regardless of the technology stack used. Understand why prioritizing business model understanding is essential for making AI and analytics efforts true enablers of organizational growth.