Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Learn comprehensive keyword research strategies specifically designed for local SEO clients in this 51-minute tutorial. Master the fundamental differences between local and general SEO keyword research through a complete A-Z methodology that covers understanding local business models, service plus location keyword mapping, and distinguishing between primary and secondary city targeting. Discover how to structure service-area keywords effectively, develop Map Pack keyword strategies, and differentiate between commercial and informational local keywords for businesses such as plumbers, dentists, contractors, clinics, agencies, and other service providers. Explore advanced techniques for prioritizing keywords to achieve faster results and building comprehensive keyword sheets for client presentations. Gain insights into local business revenue models and learn how to charge higher retainers by delivering measurable results through strategic keyword targeting. The tutorial covers essential topics including topical authority for local businesses, keyword clustering techniques, and the psychology behind local search behavior, providing practical frameworks for freelancers and agencies working with location-based businesses seeking to dominate their local markets.
