Explore the power of mixed media in storytelling through this TEDxHuangPu talk by Chao Xiong, a renowned creative director and visual effects expert. Discover how Xiong leverages new media to bring traditional Chinese stories to a global stage. Learn from his 18 years of experience in international advertising and his work as the Creative Director for the Winter Olympics Opening Ceremony. Gain insights into the impact of meaningful creativity, design, and art in making the world more beautiful. Understand the potential of mixed media in bridging cultural gaps and creating influential brand cases through Xiong's experiences with his independent creative agency, The Nine Shanghai.