Discover effective strategies for communicating with non-security specialists to drive action in this 22-minute conference talk from BSidesLV. Learn how to overcome the challenges of conveying critical security issues and process improvements to those who may not immediately grasp their urgency or importance. Explore techniques for persuading others to fix, change, update, and communicate within the security field. While technical expertise is crucial, this talk emphasizes the importance of developing strong communication and persuasion skills to fuel career growth and influence organizational change. Gain valuable insights from security practitioner Ashleigh Lee on crafting resonant messages that motivate action across all levels of an organization.