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Explore how United Airlines transforms customer experience through Amazon Connect's comprehensive data foundation in this 45-minute conference session from Customer Contact Week (CCW) 2025. Learn how United Airlines achieves exceptional data matching, enrichment, and activation capabilities without requiring extensive development work. Discover Amazon Connect's capabilities that extend beyond traditional Customer Data Platforms (CDPs) to enable personalized experiences across contact centers and other customer touchpoints. Understand how this powerful system optimizes customer interactions and establishes new benchmarks in customer data management. Gain insights into revolutionary approaches to unifying customer experience data and creating seamless, data-driven customer service operations.
Syllabus
CCW 2025: United Airlines & Amazon Connect - Unifying CX Data
Taught by
AWS Events