Explore this 21-minute Web Summit talk where Atul shares how the LEGO Group undertook its largest technological transformation in its 92-year history. Learn how between 2020 and the following years, the company built a digital & technology team, completely renovated its technological foundations, and established a digital product organization. Discover the delicate balance LEGO maintained between implementing rapid change and preserving its unique culture during this digital transformation, while keeping its core mission of bringing learning through play to more children at the center of all decisions and developments.