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Learn about the structure and management of brand organizations in this 55-minute lecture covering essential aspects of product and brand management. Explore product management interfaces, project management techniques, and methods for measuring brand profitability. Understand different types of marketing control, key marketing metrics, and strategies for designing and managing an effective sales force. The lecture also delves into the performance measurement process, computing marketing ROI, the value of investing in corporate social responsibility (CSR), and developing comprehensive brand plans.
