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Explore how behavioural economics and cognitive neuroscience are revolutionizing brand strategy in this insightful 18-minute conference talk. Join Nir Wegrzyn, CEO of global branding agency BrandOpus, as he challenges traditional marketing conventions and presents a new paradigm for brand development. Discover how cutting-edge research in consumer psychology is being applied to create more effective, memorable brands that drive decision-making. Gain valuable insights into the foundations of successful branding and learn how to leverage these innovative approaches in your own marketing efforts.
