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Discover how to deliver personalized customer experiences at scale using Contentful's AI-native platform powered by Amazon Bedrock in this 20-minute lightning talk from AWS re:Invent 2025. Learn why modern customers expect tailored content at every touchpoint and become frustrated with generic, AI-authored experiences, while exploring the challenges of personalization across diverse audiences and multiple channels. Explore how Contentful's platform, running natively on AWS, addresses the data demands required for personalized experiences through powerful, context-aware personalization backed by scalable content operations. Understand the strategic advantages that lead customers to choose Contentful for powering their digital experiences, including maintaining brand consistency while delivering targeted content. Gain insights into creating clear, engaging experiences that make each user feel valued as your brand's most important customer, combining the power of AWS infrastructure with Contentful's specialized content management capabilities.
