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Explore a strategic shift in AI leadership where business teams, rather than IT departments, drive innovation in this 17-minute conference talk from AWS re:Invent 2025. Discover how enterprises across industries, including highly regulated sectors like banking, can overcome common barriers such as fragmented data, rigid governance structures, and high innovation costs that often hinder AI adoption. Learn about implementing a modern data product strategy that provides teams with the access, trust, and agility needed to ideate freely and experiment rapidly while maintaining necessary governance standards. Understand why experimentation has become a critical strategic advantage in today's competitive landscape and gain practical insights on transforming business curiosity into measurable competitive impact. The session demonstrates how organizations can empower their business teams to unlock AI's full potential for generating insights and automation at market pace, moving beyond traditional IT-led approaches to embrace a more agile, business-driven model for AI innovation.
