Explore how leading enterprises gain competitive advantage by seamlessly integrating SAP and non-SAP data assets in this expert panel discussion from AWS re:Invent 2025. Discover practical approaches and best practices from industry leaders who have successfully created innovation platforms to maximize enterprise data value. Learn about building cohesive data strategies that transform disparate data sources into actionable business insights and strategic value. Gain insights into real-world experiences, implementation challenges, and proven methodologies for integrating complex enterprise data ecosystems. Understand how to leverage AWS services and tools to create unified data platforms that drive business innovation and competitive differentiation across SAP and non-SAP environments.