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Explore how to unify data across AWS and Salesforce platforms without complex, costly replication using Zero Copy data integration between Salesforce Data 360 and AWS in this 44-minute conference presentation from AWS re:Invent 2025. Learn strategies for creating a strong AI foundation by seamlessly connecting data sources across both platforms, eliminating the need for traditional data replication methods that can be resource-intensive and expensive. Discover how Zero Copy integration technology enables real-time data access and sharing between Salesforce Data 360 and AWS services, allowing organizations to leverage their existing data investments more effectively. Understand the technical architecture and implementation approaches for establishing unified data pipelines that support AI and machine learning initiatives. Gain insights into best practices for data governance, security considerations, and performance optimization when integrating Salesforce and AWS data ecosystems. This presentation, delivered in partnership with Salesforce as an AWS Partner, provides practical guidance for organizations looking to break down data silos and create a more cohesive data strategy that powers advanced analytics and AI applications.
