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Explore how AWS Partners collaborate with customers to drive successful generative AI adoption from initial strategy through full-scale implementation in this 18-minute conference talk from AWS re:Invent 2025. Discover industry research insights revealing customer buying behaviors and decision-making patterns in the generative AI space. Learn how AWS Partners are uniquely positioned to address specific customer challenges and requirements throughout their AI transformation journey. Gain valuable insights into AWS Partner Programs and available resources specifically designed to ensure both partners and customers achieve their desired outcomes with generative AI initiatives, covering the complete spectrum from strategic planning to scalable deployment.
