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Explore how to build production-ready AI marketing agents using Amazon Bedrock AgentCore in this AWS re:Invent 2025 conference session. Discover Epsilon's multi-agent system architecture that orchestrates complex marketing campaigns with enterprise-grade controls and security. Learn to implement secure agent collaboration through AgentCore Runtime for parallel execution, Gateway for controlled data access, and Identity for granular permissions management. Master architectural patterns for asynchronous workflows while maintaining brand consistency across personalized content generation. Examine real-time campaign monitoring capabilities through AgentCore Observability and gain proven patterns for building autonomous marketing agents that execute multistep workflows, scale to thousands of concurrent campaigns, and maintain complete auditability for enterprise marketing operations.
