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Explore how to build intelligent agents with advanced memory capabilities using Amazon Bedrock AgentCore Memory in this 49-minute conference talk from AWS re:Invent 2025. Discover the challenges of implementing memory in production environments and learn practical approaches to creating context-aware agents that deliver personalized interactions. Master techniques for managing both short-term and long-term memory securely while structuring agent interactions around comprehensive user history. Understand how to effectively scale memory systems for enterprise applications. Gain insights from Experian's real-world implementation as they share their experience reimagining conversational memory architecture across their AI ecosystem, including their framework for hierarchical context and how AgentCore Memory is simplifying their approach to future AI-driven products and services.
