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Explore how AWS and the NBA are revolutionizing basketball through cloud computing, artificial intelligence, and advanced analytics in this 38-minute conference talk from AWS re:Invent 2025. Discover the digital transformation occurring across professional basketball, from enhanced fan engagement and personalized content delivery to immersive viewing experiences and sophisticated game analytics. Learn how Prime Video and the NBA leverage AWS infrastructure to provide cutting-edge game analysis and innovative viewing options for millions of fans worldwide. Examine the technical implementation of real-time insights, predictive modeling, and AI-driven experiences that are reshaping team strategy development, player performance analysis, and global fan engagement. Understand how cloud infrastructure enables the operation of advanced analytics and machine learning at global scale, with technical lessons applicable across industries including real-time platform development, personalized content delivery systems, and production AI implementation.
