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Explore how the NBA is revolutionizing basketball analytics through their new advanced statistics program "Inside The Game, Powered by AWS" in this comprehensive conference talk from AWS re:Invent 2025. Discover how the NBA captures billions of data points during every game, from player scoring performance on individual shots to skeletal pose locations tracked 60 times per second. Learn about the NBA's strategic platform migration from Azure to AWS and understand how artificial intelligence and machine learning models transform raw game data into advanced statistics and insights that extend far beyond traditional box scores. Examine the development process behind the NBA's suite of AI/ML-based statistics and gain detailed insights into the creation of "Gravity," a groundbreaking Inside The Game statistic that uses predictive machine learning models combined with existing NBA advanced stats to measure how much a player draws defensive attention in real-time throughout every offensive possession. Understand the technical architecture and AWS services that power this advanced analytics platform, and see how cloud computing enables the NBA to deliver deeper basketball insights to fans worldwide.
