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Explore strategies for building successful client relationships in the digital services industry through this 39-minute conference talk from DrupalCon Lille 2023. Gain insights from 25 years of industry experience on managing Agile projects, delivering within constraints, avoiding overpromising, communicating difficult news, and negotiating non-Agile contracts. Learn how to balance client partnerships with core Agile values, emphasizing understanding, openness, passion, and creativity as essential ingredients for successful software development. Benefit from lessons learned by business owners, sales professionals, and client-facing experts in navigating the challenges of providing bespoke software to diverse clients.
