Overview
Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Master the fundamentals of ad group creation and keyword targeting in Google Ads through this 14-minute tutorial video. Discover step-by-step instructions for establishing ad groups, implementing various keyword match types (broad, phrase, exact, and negative), and allocating campaign budgets effectively. Gain practical insights into leveraging Google's AI suggestions, creating compelling ads, and organizing campaigns for optimal performance. Follow along with clearly structured segments covering everything from initial setup to campaign management, including how to pause campaigns and plan next steps. Perfect for marketers and business owners looking to enhance their paid search advertising skills and maximize campaign effectiveness.
Syllabus
Introduction
Creating an ad group
Keyword match types
Creating ads
Campaign budget
Pausing the campaign
Next steps
Taught by
Loves Data