Learn the Skills Netflix, Meta, and Capital One Actually Hire For
UC San Diego Product Management Certificate — AI-Powered PM Training
Overview
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Learn essential marketing strategies for indie app developers through a detailed case study of growing Inkigo from zero users to $400 monthly recurring revenue without paid advertising. Discover the critical importance of strategic app naming and how to own your search terms for better discoverability. Explore effective TikTok content strategies, including creating topic-focused content rather than direct app promotion, researching successful content formats, and understanding platform distribution differences between TikTok and Instagram. Analyze pricing psychology and the benefits of premium pricing strategies, fair usage limits implementation, and revenue breakdown calculations. Examine the technical stack including RevenueCat integration and understand the crucial mindset shift from feature development to marketing focus for indie developers with functional apps seeking user growth.
Syllabus
Intro
What is Inkigo
Why we changed the app name
Owning your search term
How the name helps with discoverability
TikTok content strategy
Create content about the topic, not your app
Research what content already works
TikTok vs Instagram distribution
$5 TikTok ad experiment results
Revenue breakdown and quick math
Pricing strategy — charging premium
Fair usage limits explained
RevenueCat and tech stack
Stop building, start marketing
What's next for Inkigo
Taught by
Code with Beto