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5 Marketing Lessons From My First $400 MRR App
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- 1 Intro
- 2 What is Inkigo
- 3 Why we changed the app name
- 4 Owning your search term
- 5 How the name helps with discoverability
- 6 TikTok content strategy
- 7 Create content about the topic, not your app
- 8 Research what content already works
- 9 TikTok vs Instagram distribution
- 10 $5 TikTok ad experiment results
- 11 Revenue breakdown and quick math
- 12 Pricing strategy — charging premium
- 13 Fair usage limits explained
- 14 RevenueCat and tech stack
- 15 Stop building, start marketing
- 16 What's next for Inkigo