Welcome to the international online open course of "E-commerce Store Operation and Project Management." In the post-pandemic era, live streaming plus technology has evolved into various industries as an enabling tool for the high-quality development of China's digital economy, forming a new ecological chain. The live streaming plus industry ecological chain has experienced various irregularities within the industry, such as false advertising, data falsification, and the sale of fake and inferior products. Not long ago, the Ministry of Human Resources and Social Security, along with several other departments, jointly issued new professional skill level standards for internet marketing specialists. From now on, issues such as irregular language use by live-streaming sales hosts and poor product quality will be regulated, and corresponding professional ethics must be adhered to.
The course "E-commerce Store Operation and Project Management" takes the workflow required by the job roles of live streaming sales for internet marketing specialists (a new profession) as the main teaching thread. The curriculum also organically integrates the knowledge points of the Ministry of Education's 1+X Competency Level Certificate, implementing practical teaching infused with new norms and technologies. Throughout the course, professional ethics such as abiding by laws and regulations and honesty and trustworthiness are emphasized, and a sense of mission and responsibility to assist farmers in increasing their income and serve rural revitalization is instilled. This effectively cultivates students' professional abilities and professional ethics.
