The "Tourism E-commerce" course focuses on the deep integration of the tourism industry and e-commerce, systematically explaining core content such as online marketing of tourism products, construction of online booking systems, and management of tourism customer relationships. The course content covers cutting-edge areas such as OTA (Online Travel Agency) operation models, the application of big data and AI in tourism recommendation, mobile payment and security, user behavior analysis, and social media marketing. The course integrates theory and practice, covering both the basic concepts and development trends of tourism e-commerce, and also incorporates real-world projects for practical application, learning how to use e-commerce tools to enhance the competitiveness of tourism products and understand the impact of digital transformation on the tourism industry chain. It aims to cultivate versatile tourism management talents with internet thinking and digital operation capabilities, helping students seize new opportunities for industry development.
