Live broadcast operation is a course that integrates theory and practice, and is also suitable for professional training of enterprise personnel. The alignment of course content with relevant vocational standards and the examination of vocational qualification certificates is conducive to the cultivation of core professional skills and professional qualities, emphasizing the development of students' self-learning and innovation abilities, and playing a crucial role in achieving talent cultivation goals. Through the study of this course, learners will master basic knowledge and skills such as live streaming marketing, live streaming content planning, live streaming techniques, and live streaming operations; Taking cases as the main approach, we aim to stimulate students' interest in learning, help them quickly master various live streaming operation skills and methods, enable them to apply what they have learned, cultivate and enhance their practical operational abilities, and lay a solid foundation for their future job positions.
