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XuetangX

Live streaming e-commerce

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Overview

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The course "Live-stream E-commerce" is a core subject within e-commerce, online marketing, and related fields. It is essential for professionals involved in live-stream room setup and operations and maintenance, live-stream execution, publicity and promotion, and data management. This course establishes a solid foundation for further study in other specialized professional areas. This course is designed to equip students with the knowledge and skills necessary for live-stream room setup and operations and maintenance, live-stream e-commerce execution, publicity and promotion, and data management. Students will be able to perform typical industry tasks such as live-stream room setup, live-stream execution, live-stream publicity and promotion, order processing, and preliminary data analysis. Through hands-on training in key activities including live-stream room setup, preparation of live-stream materials, product release and configuration, live-stream warm-up, initial script drafting, live-stream interaction, post-live-stream promotion, data collection, and preliminary analysis, students will successfully complete live-stream e-commerce operations assignments. The course instruction embodies the Spirit of Craftsmanship and closely follows the evolving job clusters and skill requirements of Live-stream E-commerce. It adopts the workflow of live-stream e-commerce as the logical framework, selecting case studies from live-stream e-commerce enterprises and practical training tasks from operating online stores, thereby reflecting the integration and alignment of educational processes with production practices. Through this course, students will gain a comprehensive understanding of the fundamental knowledge and practical skills in the field of live-stream e-commerce, master business models and operational strategies proficiently, cultivate the mindset and abilities necessary to build core competitiveness in live-stream e-commerce, establish strategic awareness, and develop commercial acumen, thus becoming professionals equipped with comprehensive skills and practical experience in live-stream e-commerce.


Syllabus

  • Course promotional video
    • Chapter One: Understanding Live-streaming E-commerce
      • 1.1.1 Understanding live-streaming E-commerce
      • 1.2.1 Analysis of Live-streaming E-commerce Platforms
    • Chapter Two: Setting Up Positions for the Live Streaming Team
      • 2.1.1 Types of Live Streaming Teams
      • 2.2.1 Division of Responsibilities for the live streaming team
      • 2.3.1 Selection and Cultivation of Live Streaming Team Talents
      • 2.3.2 How do merchants choose anchors for live streaming
      • 2.3.3 Skills for Creating a Streamer's Persona
      • 2.3.4 How to Improve the quality of live-streaming hosts
      • 2.3.5 Digital Human Anchors
    • Chapter Three: Make Thorough Preparations for Live-streaming E-commerce in Advance
      • 3.1.1 Positioning of Live-streaming stores and Fan profiling
      • 3.2.1 Preheating for live streaming events
      • 3.3.1 Live Streaming Script Design
    • Chapter Four: How to Build a Live Streaming Room
      • 4.1.1 Live Streaming room scene arrangement
      • 4.2.1 Configuration of Live Streaming Equipment 1
      • 4.2.2 Configuration of Live Streaming Equipment 2
      • 4.3.1 Layout of the live streaming room
      • 4.4.1 Lighting Arrangement in the live streaming room
    • Chapter Five: Operating Strategies for Live-streaming E-commerce
      • 5.1.1 Product Selection Strategy
      • 5.2.1 Pricing Strategy
      • 5.3.1 Warm-up Strategies for Live Streaming rooms
    • Chapter 6: Designing Marketing Scripts for Live Streaming Rooms
      • 6.1.1 Overview of Marketing Script Design for Live Streaming Rooms
      • 6.2.1 Four-step Sales Method for Products in Live-streaming rooms
      • 6.3.1 Examples of marketing scripts for Common products in live-streaming rooms
    • Chapter Seven: Evaluation and Optimization of the Effectiveness of Live-streaming E-commerce
      • 7.1.1 Performance Evaluation Indicators for Live-streaming E-commerce
      • 7.2.1 Criteria for Judging the Effectiveness of Live-streaming E-commerce
      • 7.3.1 Review and Optimization of Live-streaming E-commerce
    • Chapter 8 Explanation of Simulation and Emulation
      • 8.1.1 Live streaming equipment connection
      • 8.2.1 Douyin Live Streaming Companion Settings
      • 8.2.2 Introduction to Douyin Shop
      • 8.2.3 Methods for Writing Live Streaming Titles
      • 8.3.1 Live Streaming Data Screen
      • 8.3.2 Differences among the Three major live streaming Platforms
    • Final exam

      Taught by

      Fushun Vocational Technical Institute

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