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XuetangX

Innovation and Entrepreneurship Practice

via XuetangX

Overview

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Innovation and Entrepreneurship Practice is a bilingual practical MOOC for young learners, vocational students and start-ups.
It integrates global lean startup and design thinking to provide a complete, scientific and practical innovation and entrepreneurship path.

It focuses on practical tools, methods and steps instead of empty theories.

Learners will master: opportunity identification, prototype making, user testing, business model design, business plan writing and roadshow pitching.
It is lightweight, tool-based and practical, suitable for various innovation, entrepreneurship and employment scenarios, aligned with international vocational education standards.
Through the course, learners build scientific entrepreneurship mindset, enhance innovation thinking and practical skills to turn ideas into feasible projects.
This course empowers learners to improve employment competitiveness and entrepreneurship success, and supports



Syllabus

  • Identify Entrepreneurial Opportunities识别创业机会
    • Explore User Demands洞察需求
    • Identify Opportunities识别机会
    • Screen Opportunities筛选机会
  • Build Product Prototype 制作产品原型
    • Develop MVP 制作MVP
    • Conduct User Testing 进行用户测试
  • Plan Marketing策划市场营销
    • Target Market Positioning 锁定目标市场
    • Design Marketing Mix 设计营销组合
  • Construct Business Model 构建商业模式
    • Present Business Plan 展示商业计划
      • Compile Business Plan 撰写商业计划书
      • Carry out Project Roadshow 开展项目路演
    • Final Exam 期末考试

      Taught by

      Zhejiang Industry & Trade Vocational College

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