Overview

Google, IBM & Meta Certificates – 40% Off

One Coursera Plus subscription covers most Professional Certificates on Coursera.

Learn how to merge Design Thinking with business model innovation to create, launch, and scale ventures that deliver lasting value. This course provides a roadmap for transforming innovative solutions into successful, market-ready business models. This course guides learners through the process of integrating human-centered design with business model innovation to bring new ventures to life. Participants will explore how to translate insights from Design Thinking into actionable business models, develop go-to-market strategies, and ensure ongoing organizational success. The course concludes with strategies for execution, adaptation, and sustaining competitive advantage in evolving markets. Through a combination of conceptual frameworks, case studies, and knowledge checks, learners will gain practical strategies for connecting customer insights to business model execution. The course emphasizes a holistic approach to innovation, ensuring that solutions are both desirable and scalable. This course is part three of a three-course Specialization designed to build a complete and cohesive understanding of the subject. While it offers valuable skills on its own, you'll gain the most benefit by progressing through all three courses as a structured learning journey. This course is based on Designing the Human Business, by Anthony Mills. Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades we've made it our mission to curate and publish the knowledge of only the very best technical experts. We focus on real-world courses that help our customers get the job done, with coverage that extends across a wide range of established and cutting-edge technical topics. If you're an individual or an organisation that embraces learning by doing, Packt is the perfect fit for you.

Syllabus

Back to Business Model Innovation – à la Design Thinking
- This module explores how to apply Design Thinking to business model innovation, focusing on creating human-centered solutions, defining design principles, and testing hypotheses across various business functions. Learners will gain insights into developing value-driven models and leveraging customer insights for strategic decision-making.
Execution - Bringing Our Business Model to Life
- This module focuses on the critical steps involved in executing a business model, including developing a go-to-market strategy, building an ecosystem of partners, and tracking performance to ensure continuous improvement. Learners will gain insights into the practical aspects of launching and scaling a venture.
The Final Outcome – Consistent Ongoing Success
- This module focuses on the principles of human-centered business model innovation, emphasizing repeatable processes and long-term organizational success. It guides learners through the steps to institutionalize these models and integrate them with strategic foresight for sustained impact. The content also explores the future of human-centered approaches in a technologically evolving landscape.