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Business Model Foundations: Building Value-Driven Firms

Packt via Coursera

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Details

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

6 weeks, 1 hour a week
Sessions

Self-Paced
Level

Intermediate
Subtitles

English

Found in

Part of

Designing the Human Business

Overview

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Discover the core principles of business models and learn how to identify, analyze, and innovate value propositions that drive organizational success. This course empowers leaders to understand the essential components and strategic importance of business models in today's dynamic marketplace. This course introduces the fundamentals of business models, exploring what makes them viable and why they are critical for organizational growth. Learners will examine the anatomy of business models, the significance of business model innovation, and the strategic scenarios where innovation is most impactful. By the end of the course, participants will be equipped to recognize opportunities for innovation and understand how to create sustainable competitive advantages through unique value propositions. Through a blend of engaging readings, insightful videos, and knowledge checks, learners will build a strong conceptual foundation in business model design and innovation. Real-world examples and case studies illustrate key concepts, enabling learners to apply these insights to their own business contexts. This course is part one of a three-course Specialization designed to build a complete and cohesive understanding of the subject. While it offers valuable skills on its own, you'll gain the most benefit by progressing through all three courses as a structured learning journey. This course is based on Designing the Human Business, by Anthony Mills. Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades we've made it our mission to curate and publish the knowledge of only the very best technical experts. We focus on real-world courses that help our customers get the job done, with coverage that extends across a wide range of established and cutting-edge technical topics. If you're an individual or an organisation that embraces learning by doing, Packt is the perfect fit for you.

Syllabus

The Value Machine – What a Business Model Is
- This module explores the fundamental concept of business models, their role in delivering value, and how they influence business success. Learners will examine the components of a viable business model, including customer focus, value propositions, and monetization strategies. The module also highlights the importance of aligning business models with long-term sustainability and profitability.
Cogs in the Machine – What Makes Up a Business Model
- This module explores the structural components of business models, emphasizing how they can be broken down, reconfigured, and applied in various contexts. Learners will understand the modular nature of business models and how different parts can be interchanged while maintaining overall coherence. The module also covers practical applications of standardized business model typologies.
Going a New Route – What Business Model Innovation Is
- This module explores the concept of business model innovation, its historical roots, and the factors driving its current relevance. Learners will gain insight into how business models evolve and the impact of technological and societal changes on modern organizations. The module emphasizes the importance of adapting business models to meet evolving customer needs and market conditions.
A Matter of Reason – When, Where, and Why Business Model Innovation Is Needed
- This module explores the critical scenarios where business model innovation is necessary, delves into the seven functions of a business model, and provides insights into unlocking value, differentiating offerings, and mitigating risks to achieve sustainable competitive advantage.
The Master Designer – How to Dissect Business Models and Develop New and Better Ones
- This module provides a structured approach to business model innovation, focusing on dissecting existing models, applying cross-industry insights, and stress-testing new ideas to create value-driven solutions. Learners will gain practical skills in analyzing, critiquing, and reconstructing business models to drive competitive advantage.
The Business Model Toolbox – An Evolution of Tools for Business Model Innovation
- This module explores the evolution and application of various tools used in business model innovation. It provides a comprehensive overview of key frameworks like the Business Model Canvas, Value Proposition Canvas, and the Innovation Radar, along with their unique purposes and practical uses in business development.