Design Thinking for Business Innovation Strategies

Packt via Coursera

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

7 weeks, 2 hours a week
Sessions

Self-Paced
Level

Intermediate
Subtitles

English

Found in

Part of

Designing the Human Business

Overview

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Master the principles of Design Thinking to create innovative, human-centered solutions that address real market needs. This course guides learners through the mindset and methods of designers and behavioral scientists to unlock creativity and empathy in business innovation. Focusing on the intersection of design and business, this course delves into Design Thinking as a powerful approach for problem-solving and value creation. Learners will explore how to think like a designer and behavioral scientist, apply the design thinking process, and utilize a variety of methods to deeply understand customer needs. The course covers both the problem and solution spaces, equipping participants to reframe challenges and generate impactful solutions that resonate with users. Learners engage with a structured sequence of readings and videos that break down the stages of Design Thinking, supported by practical examples and quizzes to reinforce understanding. The course emphasizes empathy, creativity, and iterative thinking as essential skills for business innovation. This course is part two of a three-course Specialization designed to build a complete and cohesive understanding of the subject. While it offers valuable skills on its own, you'll gain the most benefit by progressing through all three courses as a structured learning journey. This course is based on Designing the Human Business, by Anthony Mills. Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades we've made it our mission to curate and publish the knowledge of only the very best technical experts. We focus on real-world courses that help our customers get the job done, with coverage that extends across a wide range of established and cutting-edge technical topics. If you're an individual or an organisation that embraces learning by doing, Packt is the perfect fit for you.

Syllabus

Thinking Like a Designer
- This module explores the principles of Design Thinking, focusing on human-centered design, empathic understanding, and problem reframing. Learners will gain insights into how to approach innovation by prioritizing the needs of users and redefining challenges before developing solutions. It covers the evolution of design methodologies and their impact on business success.
Thinking Like a Scientist – Centering Our Design around Humans
- This module explores the principles of human-centered design and behavioral science, focusing on understanding user motivations, irrational behaviors, and the frameworks used to empathize with customers. Learners will gain insights into how to design solutions that align with human needs and aspirations.
Acting Like a Designer – The Design Thinking Process in Application
- This module explores the practical application of Design Thinking, focusing on stages like empathy, problem definition, and prototyping. Learners will gain insights into how to observe, test, and refine solutions through iterative processes, while also understanding the role of discovery skills and AI in innovation.
Working the Problem Space – Up and Down the Mountain
- This module explores techniques for understanding user needs and behaviors through various observation and questioning methods, including Business Ethnography, Empathy Interviews, and Five Whys. Learners will gain skills in forming hypotheses, designing experiments, and gathering insights to inform design decisions. The content emphasizes both qualitative and contextual research approaches to enhance problem-solving in real-world scenarios.
Intermission
- This module explores the process of defining a Point of View (PoV) and establishing Design Principles using collaborative design methods. Learners will gain practical skills in applying tools like Point of View Madlibs, Want Ads, and Design The Box to refine their problem understanding and solution approach. The module emphasizes both creative and analytical strategies to develop clear, actionable design strategies.
Working the Solution Space – Up and Down the Next Mountain
- This module guides learners through the process of exploring and refining solution concepts using a variety of design methods, including ideation, experimentation, and validation. It emphasizes the importance of empathy, collaboration, and iterative testing to develop impactful solutions. Learners will gain practical skills in applying design thinking techniques to real-world challenges.
Design Thinking's Final Act (So Far) – Our New Solution
- This module delves into the process of defining and refining a unique value proposition, focusing on how businesses can align their solutions with customer needs. Learners will explore the practical application of the Value Proposition Canvas and examine how Intensifi developed its innovative solution. The module emphasizes the importance of creating a clear and impactful value proposition that supports business success.