How to Measure Anything: Finding the Intangibles

via Coursera Specialization

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Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Sessions

Self-Paced
Level

Beginner

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Overview

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This specialization equips learners with the skills to measure and analyze intangibles across professional contexts. Starting with foundational concepts, participants explore the challenge of measuring abstract quantities, develop intuitive measurement habits, and learn to clarify complex measurement problems. Building on this foundation, the second course introduces quantitative techniques for assessing risk, making calibrated estimates, and evaluating the value of information. Learners gain practical approaches to modeling uncertainty and translating measurement into actionable insights. The final course focuses on advanced methods, including Bayesian analysis, human judgment instruments, and applied information economics. By completing all three courses, participants develop a structured and methodical approach to making informed, data-driven decisions. This Specialization is based on the book How to Measure Anything: Finding the Value of “Intangibles“ in Business, by Douglas W. Hubbard. From How to Measure Anything Copyright © 2014 by Douglas W. Hubbard. All rights reserved. Used by arrangement with John Wiley & Sons, Inc.

Syllabus

Course 1: Foundations of Measuring the Intangible
Course 2: Quantitative Tools for Risk and Decision Analysis
Course 3: Advanced Measurement Strategies for Decision-Making

Courses

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Explore advanced strategies for measuring preferences, attitudes, and organizational performance, culminating in a universal framework for applied information economics. This course equips learners to tackle complex measurement challenges in management and beyond. You’ll learn sophisticated techniques, including sampling, Bayesian analysis, and evaluating subjective factors like preferences and human judgment. The course covers regression modeling, standardizing evaluations, and critically assessing measurement methods. It concludes with practical management applications and introduces a universal measurement approach that synthesizes all previous concepts, preparing you for real-world decision-making. With in-depth readings, real-world case studies, and targeted quizzes, this course fosters a comprehensive understanding of advanced measurement tools and their application in management. Learners will be guided to apply a holistic measurement framework to complex organizational challenges. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book How to Measure Anything: Finding the Value of “Intangibles“ in Business, by Douglas W. Hubbard. From How to Measure Anything Copyright © 2014 by Douglas W. Hubbard. All rights reserved. Used by arrangement with John Wiley & Sons, Inc.
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This course introduces intuitive measurement techniques to tackle seemingly immeasurable concepts and provides insights into how to approach uncertainty with confidence. Learners will be guided through the process of quantifying uncertainty and challenging misconceptions about measurement. Key topics include defining and scaling measurements, the philosophical debates around risk, and methods for intuitive estimation. You’ll examine the foundational ideas of measuring intangibles, learn to clarify complex measurement problems, and understand how to confidently deal with ambiguity. The course presents real-world examples and thought-provoking quizzes to help learners gain clarity in their measurement journey. By the end of this course, you will be equipped with practical tools and clear reasoning to measure what others deem immeasurable. This course is part one of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book How to Measure Anything: Finding the Value of “Intangibles“ in Business, by Douglas W. Hubbard. From How to Measure Anything Copyright © 2014 by Douglas W. Hubbard. All rights reserved. Used by arrangement with John Wiley & Sons, Inc.
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Master the quantitative techniques essential for effective risk analysis and decision-making, including calibration, Monte Carlo simulations, and the value of information. This course teaches you practical methods to quantify uncertainty and improve decision quality. You’ll explore advanced measurement tools, such as calibration training, risk modeling, and value of information analysis. Learn to apply Monte Carlo simulations to real-world scenarios, assess uncertainty’s impact, and determine the value of reducing uncertainty. The course guides you from identifying what to measure to selecting the appropriate measurement methods, ensuring you can tackle various professional challenges. Through clear explanations, real-world examples, and structured quizzes, this course will help you internalize the quantitative methods for risk and decision analysis, enabling you to apply them practically in uncertain environments. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book How to Measure Anything: Finding the Value of “Intangibles“ in Business, by Douglas W. Hubbard. From How to Measure Anything Copyright © 2014 by Douglas W. Hubbard. All rights reserved. Used by arrangement with John Wiley & Sons, Inc.