The Secrets of AI Value Creation

via Coursera Specialization

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Coursera Specialization
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Paid Course
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English
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Self-Paced
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Beginner

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This Specialization guides learners through the full AI value creation lifecycle, from initial opportunity identification to scalable AI strategy execution. The first course, "Introduction to AI Business Value Creation," covers foundational concepts of AI in business, exploring value creation models like optimization, augmentation, automation, and AI-driven products and services. Learners will understand the pivotal role AI plays in generating business value across industries. The second course, "Managing AI Insights and Decision-Making," delves into the actionable aspects of AI—focusing on data management, generating valuable insights, and the critical role of trust in AI adoption. This course ensures learners gain practical expertise in managing AI decision-making processes and developing transparent, explainable AI systems. The third course, "Leading AI Projects and Building the Right Culture," emphasizes the importance of a strong organizational culture and project management practices in AI deployment. Learners will understand how to lead AI initiatives effectively, align technology, data, and talent with corporate goals, and drive sustainable AI projects that lead to competitive advantages. From Empowered Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.

Syllabus

Course 1: Introduction to AI Business Value Creation
Course 2: Managing AI Insights and Decision-Making
Course 3: Leading AI Projects and Building the Right Culture

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In today’s rapidly evolving business landscape, Artificial Intelligence (AI) has become a key driver of value creation. This course provides an essential understanding of how AI can be strategically applied to enhance business outcomes. It covers the foundational elements of AI, its impact on value creation, and how businesses can leverage these technologies to drive innovation and profitability. You will learn how to identify and harness the three key factors that contribute to AI’s ability to create significant business value. The course goes beyond theory, offering practical insights into how AI solutions are implemented in real-world scenarios, empowering you to apply these concepts directly to your business context. What sets this course apart is its integration of business-focused AI strategies with a practical approach. By understanding the different types of AI value creation, you’ll be able to develop strategies that align with your organizational goals, enabling you to create lasting value. This course is perfect for business leaders, managers, and entrepreneurs who wish to understand how AI can fuel growth. Some prior knowledge of business strategy or technology can help, but it’s not mandatory. This course is part one of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. From The Secrets of AI Value Creation This edition first published 2024 by John Wiley & Sons, Ltd Copyright © 2024 Michael Proksch, Nisha Paliwal, and Wilhelm Bielert Used by arrangement with John Wiley & Sons, Inc.
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Artificial intelligence has the potential to transform organizations, but unlocking real business value from AI requires more than just technology. This course explores the essential strategies that help organizations successfully create value through AI initiatives. It focuses on leadership, culture, data, and talent as the key pillars that drive successful AI adoption. Throughout this course, learners will discover how to lead AI-driven projects and align them with business goals. You will learn how organizations build an AI-friendly culture, manage data effectively, and develop the right talent needed to support AI initiatives. By understanding these core elements, you will be able to support AI strategies that generate measurable impact. What makes this course unique is its balanced approach that combines strategic concepts with real-world business practices. It connects AI theory with practical insights that help organizations turn AI investments into meaningful outcomes. This course is ideal for professionals involved in digital transformation, AI strategy, or technology leadership. A basic understanding of business operations or technology concepts will help learners gain the most from the course. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. From The Secrets of AI Value Creation This edition first published 2024 by John Wiley & Sons, Ltd Copyright © 2024 Michael Proksch, Nisha Paliwal, and Wilhelm Bielert Used by arrangement with John Wiley & Sons, Inc.
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Artificial intelligence is transforming how organizations generate insights and make strategic decisions. This course explores how businesses can effectively manage AI-driven insights and integrate them into decision-making processes. You will learn how to turn AI outputs into meaningful business value while maintaining clarity, reliability, and strategic direction. Throughout the course, you will learn how to convert raw AI outputs into actionable insights that support real-world business decisions. It also explains how leaders and teams can build trust in AI systems while ensuring transparency and accountability. By understanding these processes, learners can confidently incorporate AI insights into strategic planning and operational workflows. What sets this course apart is its focus on bridging the gap between technical AI capabilities and practical business decision-making. It combines conceptual understanding with practical approaches that organizations can apply to create real AI-driven value. This course is designed for professionals, managers, and technology leaders who want to understand how AI insights can support strategic decisions. A basic understanding of business processes or digital technologies will be helpful. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. From The Secrets of AI Value Creation This edition first published 2024 by John Wiley & Sons, Ltd Copyright © 2024 Michael Proksch, Nisha Paliwal, and Wilhelm Bielert Used by arrangement with John Wiley & Sons, Inc.