Overview

This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains. By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.

Syllabus

Course 1: Retail Marketing Strategy
Course 2: Managing Human Capital in Retail
Course 3: Retail Digital Supply Chain

Courses

1 review
10 hours 5 minutes
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In this course, you will cover the fundamentals of human capital management with a focus on the retail industry. Professor Matthew Bidwell will start by examining the critical role that people play in creating value within any business, and will then assess how that value is fostered by various organizational practices. Professor Bidwell then does a deep-dive into some of the practices that drive organizational success: how to hire effectively; how to develop and retain a skilled workforce; and to motivate employees to contribute to organizational success. By the end of this course, you will have a better understanding of how human capital contributes to the success of the business, a critical role in shaping your organizational capacity.
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9 hours 8 minutes
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In this course, you will focus on understanding the main challenges and opportunities that the Retailer’s supply chains are seeing today. You will start by revisiting the supply chain fundamentals, concentrating on the impact that the digital transformation is having on these fundamentals. You'll then learn how meaningful retail analytics can generate value for retailers and their supply chains. By the end of this course, you will be able to identify what traditional retailers are doing to successfully navigate the digital transformation.
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9 hours 4 minutes
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Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding.