Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

HubSpot Academy

Start and Grow Your Video Marketing Strategy

HubSpot via HubSpot Academy

Go to class Write review
Corporate Finance Institute Ad

Build the Finance Skills That Lead to Promotions, Not Just Certificates

Learn More → University of the People Ad

Earn Your Business Degree, Tuition-Free, 100% Online!

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Learn how to get started with online video marketing to better attract, engage, and delight your audience.

    Syllabus

    • Welcome to the Video Marketing Course
      • In this lesson, you'll learn more about the Video Marketing course.
    • How to Create a Successful Video Marketing Strategy
      • Learning how to create a successful video marketing strategy can be complicated if you don't have the right mindset. In this lesson, you'll learn why it's important to create engaging videos and how to use video throughout the inbound methodology. You'll then gain some tips for getting started from video marketing experts at Wipster.
    • The Best Types of Online Video Content [Examples]
      • Looking to create a video that supports one of your business's goals? We've got a type for that. In this lesson, you'll learn about multiple video types your business can use to better engage your audience.
    • Video Production 101
      • You can create videos for your business efficiently and effectively by breaking it down into stages. In this lesson, you'll learn about the three stages of video production: pre-production, production, and post-production.
    • Video Metrics to Track and How to Analyze Them
      • There's more to video analytics than just how many times a video was viewed. In this lesson, you'll learn the key video metrics your business should consider tracking and analyzing.
    • Video Marketing Course Next Steps
      • Learn more about what to do after the Video Marketing course.

    Reviews

    Start your review of Start and Grow Your Video Marketing Strategy

    Go to class

    Never Stop Learning.

    Get personalized course recommendations, track subjects and courses with reminders, and more.

    Sign up for free
    Someone learning on their laptop while sitting on the floor.