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Start and Grow Your Video Marketing Strategy

HubSpot via HubSpot Academy

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Overview

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Learn how to get started with online video marketing to better attract, engage, and delight your audience.

Syllabus

Welcome to the Video Marketing Course

In this lesson, you'll learn more about the Video Marketing course.

How to Create a Successful Video Marketing Strategy

Learning how to create a successful video marketing strategy can be complicated if you don't have the right mindset. In this lesson, you'll learn why it's important to create engaging videos and how to use video throughout the inbound methodology. You'll then gain some tips for getting started from video marketing experts at Wipster.

The Best Types of Online Video Content [Examples]

Looking to create a video that supports one of your business's goals? We've got a type for that. In this lesson, you'll learn about multiple video types your business can use to better engage your audience.

Video Production 101

You can create videos for your business efficiently and effectively by breaking it down into stages. In this lesson, you'll learn about the three stages of video production: pre-production, production, and post-production.

Video Metrics to Track and How to Analyze Them

There's more to video analytics than just how many times a video was viewed. In this lesson, you'll learn the key video metrics your business should consider tracking and analyzing.

Video Marketing Course Next Steps

Learn more about what to do after the Video Marketing course.

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