Bring generative AI into every stage of video and motion graphics production, from prompting and multi-model generation to AI audio, automation scripts, and client-ready licensing practices.
Overview
Syllabus
Section 1: Intro to Generative AI & Creative Workflows
Topics:
- What is Generative AI? (LLMs, diffusion, transformers, voice cloning, etc.)
- Brief history and rise of creative AI tools
- Ethics, authorship, copyright, and commercial use
- Categories of tools (text, image, audio, video, 3D, automation)
- Tools Introduced:
- ChatGPT (LLM)
- Midjourney / Leonardo.ai (Image Gen)
- ElevenLabs / Descript (Voice AI)
- Runway / Pika (Video AI)
Section 2: Research + Ideation with AI
- Workflow Step: Research & Concept
Topics:
- Trend identification
- Brainstorming strategies
- Reverse brief generation
- Tools Introduced:
- ChatGPT / Perplexity for research
- Leonardo.ai / Midjourney for visual brainstorming
Section 3: Scriptwriting with AI
- Workflow Step: Script
Topics:
- Tone, length, and audience control
- Rewriting and editing AI scripts
- Prompting for VO/narrative structure
- Tools Introduced:
- ChatGPT
- ElevenLabs (free tier) for AI VO preview
Section 4: Building the 2-Column Script
- Workflow Step: Style Frames
Topics:
- Prompt engineering for visual fidelity
- Converting roughs into moodboards
- Editing AI output in Photoshop
- Tools Introduced:
- ChatGPT for formatting AV
- Boords or Google Docs
Section 5: Creating Style Frames with AI
- Workflow Step: Research & Concept
Topics:
- Trend identification
- Brainstorming strategies
- Reverse brief generation
- Tools Introduced:
- Midjourney or Leonardo.ai
- Photoshop with Generative Fill
Section 6: Storyboarding with AI
- Workflow Step: Storyboard
Topics:
- Frame-by-frame visualization
- Combining image + script AI
- Limitations of AI storyboards
- Tools Introduced:
- ChatGPT (describe scenes)
- Leonardo.ai / Midjourney (illustrate)
- Boords (organize)