Overview
Learn how to use generative AI to enhance your video and motion graphics projects. Create visual and audio assets, integrate AI tools into your daily workflow, and understand how copyright and data confidentiality apply when using AI-generated content.
Syllabus
Section 1: Intro to Generative AI & Creative Workflows
Topics:
- What is Generative AI? (LLMs, diffusion, transformers, voice cloning, etc.)
- Brief history and rise of creative AI tools
- Ethics, authorship, copyright, and commercial use
- Categories of tools (text, image, audio, video, 3D, automation)
- Tools Introduced:
- ChatGPT (LLM)
- Midjourney / Leonardo.ai (Image Gen)
- ElevenLabs / Descript (Voice AI)
- Runway / Pika (Video AI)
Section 2: Research + Ideation with AI
- Workflow Step: Research & Concept
Topics:
- Trend identification
- Brainstorming strategies
- Reverse brief generation
- Tools Introduced:
- ChatGPT / Perplexity for research
- Leonardo.ai / Midjourney for visual brainstorming
Section 3: Scriptwriting with AI
- Workflow Step: Script
Topics:
- Tone, length, and audience control
- Rewriting and editing AI scripts
- Prompting for VO/narrative structure
- Tools Introduced:
- ChatGPT
- ElevenLabs (free tier) for AI VO preview
Section 4: Building the 2-Column Script
- Workflow Step: Style Frames
Topics:
- Prompt engineering for visual fidelity
- Converting roughs into moodboards
- Editing AI output in Photoshop
- Tools Introduced:
- ChatGPT for formatting AV
- Boords or Google Docs
Section 5: Creating Style Frames with AI
- Workflow Step: Research & Concept
Topics:
- Trend identification
- Brainstorming strategies
- Reverse brief generation
- Tools Introduced:
- Midjourney or Leonardo.ai
- Photoshop with Generative Fill
Section 6: Storyboarding with AI
- Workflow Step: Storyboard
Topics:
- Frame-by-frame visualization
- Combining image + script AI
- Limitations of AI storyboards
- Tools Introduced:
- ChatGPT (describe scenes)
- Leonardo.ai / Midjourney (illustrate)
- Boords (organize)
Taught by
Stephen MacGillivray, Michael Venzor, and Dan Rodney