What you'll learn:
- By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail physical and online business.
- Learn ways to encourage your shoppers to linger longer, buy more and tell their friends and family about their great experience in your store.
- Learn how to leverage the shopper experience within your both your physical and online store presence.
- Learn from real world examples shared by a retail shopper expert with over 30 years experience helping major global brands to tap into the shopper experience.
If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail.
Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.
The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes.
The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business.
So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.
