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Udemy

Strategic Partnerships and Collaborations

via Udemy

Overview

Everything you need to know about setting up partnerships and collaborations

What you'll learn:
  • Show the benefits of Strategic Partnerships and Collaborations
  • How to identify areas in your business where strategic partnerships would be beneficial
  • Understand how to set up Strategic Partnerships
  • Making more money through Strategic Partnerships and Collaborations
  • Customer acquisition through Strategic Partnerships
  • Plugging gaps in your business through strategic partnerships
  • Examples of thriving strategic partnerships
  • How to identify strategic partners
  • How to approach strategic partners
  • How to structure strategic partnerships or collaborations
  • The Legal aspects - Agreements, Roles, Responsibilities etc
  • What to do when things are not going as planned
  • Financials, measuring, monitoring, evaluation success
  • Exclusivity and no compete elements
  • Summary - Key features of successful Strategic Partnerships and Collaborations
  • How to use social media or social selling
  • Working with individuals
  • Creating efficient partnership ecosystems

Strategic Partnerships can transform your start up or business.

I created this course out of my experiences consulting and working with businesses for over 22 years.

I realised that MOST successful businesses leverage partnerships as a major pillar of their business.

This course helps you see and understand ways to go about setting up strategic partnerships to help grow your business, manage costs, gain market share, raise profiles, increase visibility, consolidate existing sectors, enter into new sectors, increase revenues, access technologies and so on.

We also look at examples of good or well known successful partnerships.


Great and successful strategic partnerships across various sectors do the following.


They ask question such as the below and how can you find such alliances considering:

1). Your offerings

2). Needs as a business

3). Size of your business

4). Core and shared values

5). Goals, objectives and strategy

6). Availability of resources and will

7). The availability and openness of potential partners


There are many different considerations in addition to the above.

If you get strategic partnerships right, you can truly transform your whole business, life and environment. The partnerships should:

- Save time

- Reduce cost

- Grow audience

- Access funding

- Increase revenues

- Customer acquisitions among others


This course explores areas including:

- Why Strategic Partnerships

- Considerations relating to setting up one

- How to find potential partners

- Setting them up, things to watch for

- Measuring success

- Legal and other stuff

- Importance of communication

- When partnerships don't work

- Examples of successful ones

- Features of good strategic partnerships

Iwelcome you to this course and feel free to ask me any questions.


This extensive course is designed to be a reference and resource for you to come back to at various times, addressing questions you might have relating to the very many areas covered.



Thanks for stopping by.

Syllabus

  • Introduction to Strategic Partnerships and Collaborations
  • Why Strategic Partnerships and Collaborations?
  • Key Aspects of the General Partnerships Landscape
  • Benefits of Partnerships
  • The not so obvious benefits, advantages sometimes overlooked
  • Some Considerations and possible Challenges
  • Key Players you should consider as partners
  • Sales Channels - Strategic Partnerships and Collaborations
  • Examples of Sales Channels
  • Key Considerations for Sales Channel Management
  • Strategic Partnerships & Collaborations help grow sales via existing channels
  • Strategic Partnerships and Sales Channel Management Strategies
  • Some Emerging Trends
  • Framework for Establishing B2B Partnerships
  • Types of B2B Partnership Contracts with Examples
  • Managing and Sustaining B2B Partnerships
  • Platforms for Finding and Offering Partnerships
  • Examples, Case Studies and Best Practices
  • Lessons learned from failed Partnerships and Collaboration efforts
  • Strategies for adapting to changing market conditions
  • Ethical Considerations - Strategic Partnerships and Collaborations
  • 'As a Service' Strategic Partnership Offerings & Opportunities
  • Effective and Efficient Communication in B2B Partnerships
  • Essential Areas Every B2B Partnership Agreement Must Cover

Taught by

Baba Oyewole and Helen Hicks

Reviews

4.6 rating at Udemy based on 852 ratings

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