What you'll learn:
- Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
- Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
- Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
- Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
- Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
- Learn how to start successfully executing multi-channel digital marketing today!
Learn how to run digital marketing campaigns that convert — powered by proven strategy and the latest in AI.
This is the most practical campaign course on Udemy, built by a Chief Marketing Officer with 20+ years of experience scaling global brands and high-growth startups. You’ll learn how to plan, launch, and optimise multi-channel marketing campaigns — and how to use tools like ChatGPT and AI automation to move faster and think bigger.
Inside, you’ll find the exact frameworks, templates, and tools I’ve used to launch 100+ products and lead marketing at companies like Nestlé, Intuit, EE, and Oddbox. You’ll also complete a hands-on project for the sustainable fashion brand Pangaia, applying everything you learn in a real-world setting.
WHAT YOU’LL LEARN
Build full-funnel, multi-channel campaigns that drive growth
Turn customer insights into strategic messaging and creative
Choose the right channels and tactics for each campaign
Use ChatGPT to generate ideas, messaging, and campaign plans
Apply AI tools to content creation, asset development, and faster execution
Avoid common pitfalls and learn how to run campaigns end-to-end
WHAT’S INCLUDED
10 in-depth modules
Downloadable templates, checklists, and guides
ChatGPT Prompt Library – for every stage of a campaign
AI Tool Library – curated tools to create and launch faster
Real examples from brands like Purple, Tinder, and Oatly
Hands-on campaign project for Pangaia
Lifetime access and future updates
Udemy certificate of completion
COURSE CONTENT AT A GLANCE
Module 1: The Fundamentals
Types of campaigns, key principles, and project introduction
Module 2: Planning
A practical campaign planning framework
Module 3: Objectives
Cascading goals, KPIs, and aligning with business impact
Module 4: Audience
Segmentation, targeting, and customer research techniques
Module 5: Concept
Brainstorming ideas, creative messaging, and hands-on concepting
Module 6: Customer Journey
Funnel frameworks (ZMOT, AARRR, McKinsey) and content mapping
Module 7: Channels
Channel mix, content planning, and repurposing strategies
Module 8: Strategy & Execution
Campaign rollout, brand vs. promotion, and common pitfalls
Module 9: Using AI in Campaigns - NEW!!!
Consumer insight prompts
Campaign concept generation with ChatGPT
Planning and asset creation using AI
Top tools and prompt templates for marketers
Module 10: Recap & Final Project
Key takeaways, final project, and closing advice
WHO THIS COURSE IS FOR
Digital marketers who want to run smarter, multi-channel campaigns
Content or growth marketers levelling up to strategy roles
Startup founders launching their own campaigns
Aspiring Heads of Marketing or CMOs
Anyone curious about how to use AI tools to streamline marketing
MEET YOUR INSTRUCTOR
Victoria Rusnac – CMO | AI Consultant | Executive Coach
Hi, I’m Victoria — a marketing strategist and AI educator with two decades of experience leading marketing for global brands like Nestlé, Intuit, EE, and Orange, and scaling UK startups like Oddbox, The Better Menopause, and Veygo as Chief Marketing Officer.
I’ve launched over 100 products, led more than 10 rebrands, and built marketing engines that transform insight into commercial success. I hold an Executive MBA with distinction from London Business School and am a certified executive coach.
Today, through my company Applied AI Co, I help marketers and teams embed AI into their workflow using tools like ChatGPT, automation, and AI agents. I teach practical, real-world strategy — now enhanced by AI.
Let’s build something that works — and works smarter.
READY TO LAUNCH SMARTER CAMPAIGNS?
Join me and discover how to combine strategic thinking with the power of AI to create marketing campaigns that move the needle.
