What you'll learn:
- 1. The Pros and Cons of Linkedin Ads
- 2. Difference between Search Leads and LinkedIn Leads
- 3. Who should advertise on LinkedIn and who shouldn't
- 4. Getting Admin Access to the Company Page
- 5. Getting Access to LinkedIn Ads Account
- 6. Objective Based Advertising on LinkedIn
- 7. How to choose your campaign objective
- 8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc
- 9. Audience Targeting Options
- 10. Bids and Budgeting Strategy
- 11. Retargeting Strategy
- 12. Benchmarking
- 13. Insight Tag and Conversions
- 14. Account Structue
- 15. Analytics, Tracking and Attribution
- 16. Conversion Tracking
- 17. Reporting
- .......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising
LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc for example
The Pros and Cons of LinkedIn Ads
Difference between Search Leads and LinkedIn Leads
Should I advertise on Linkedin?
Getting Admin Access to the Company Page
Getting Access to LinkedIn Ads Account
How to set up LinkedIn Insight Tag
How to set up Conversion Tracking
Tracking Conversion Using an Event Specific Pixel
Brand Awareness as Campaign Objective
Website Visits as Campaign Objective
Engagement as a Campaign Objective
Video Views as a Campaign Objective
Lead Generation as a Campaign Objective
Website Conversions as a Campaign Objective
Job Applicant as a Campaign Objective
LinkedIn Ad Objectives What to select and What to Avoid
How to Name your campaigns
Setting up Location and Language Targeting
Targeting by Audience Attributes
Targeting by Matched Audiences
LinkedIn Audience Expansion and Audience Network
LinkedIn Targeting Best Practices
Single Image Ad
Carousel Ads
Video Ads
Text Ads
Spotlight Ads
Message Ad
Follower Ad
Job Ad
LinkedIn Ad Formats - What to select and What to Avoid
Bid Types for Brand Awareness as a Campaign Objective
Bid Types for Website Visits as a Campaign Objective
Bid Types for Engagement as a Campaign Objective
Bid Types for Video Views as a Campaign Objective
Bid Types for Lead Generation as a Campaign Objective
Bid types for Website Conversions as a Campaign Objective
Bid Types for Job Applicant as a Campaign Objective
Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding
Best Practices for Bidding on LinkedIn
Budget and Schedule
And a lot more
So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.
