What you'll learn:
- Demonstrate a comprehensive understanding of the key factors required to build highly successful teams for new product innovation.
- Effectively apply knowledge and skills from this course to create an organizational structure and team dynamic that fosters breakthru innovation.
- Establish clear roles and responsibilities within your team for optimal efficiency and accountability.
- Identify and understand different team styles and their impact on collaboration and innovation.
f you're an engineer working with product managers, navigating unclear roles, or struggling with team dynamics—you’re not alone.
Many engineers find that working with sales, marketing, and other business-focused teams can be especially challenging. This course explores those dynamics and shows you how to succeed in that environment—and even begin transitioning into more business-oriented roles if that’s your goal.
This course is designed to help you make sense of all of that—and succeed in it.
Most courses teach theory. This one focuses on what actually happens inside organizations.
Drawing from over 35 years of real-world experience, I walk through how product management, organizational structure, and team dynamics come together to drive—or sometimes derail—innovation. You’ll begin to understand how products really get built, how decisions are made, and why even strong teams can struggle.
You’ll learn how product managers think and how they differ from marketing. You’ll explore how organizations are structured—functional, matrix, project, and venture—and when each approach makes sense. You’ll also discover how different team styles—analytical, driver, expressive, and amiable—impact communication and results, and how to adapt your approach to work more effectively with others.
Throughout the course, I incorporate discussions and examples from healthcare as well as other industries to help bring these concepts to life in real-world settings.
This is not a textbook course. It’s grounded in over 30 years of experience working across both engineering and business roles within healthcare, along with more than 20 years of university teaching in MBA and MHA programs. The focus throughout is on practical insight—what actually works inside organizations—not just theory.
If you want to better understand how the business side of organizations really works—and how to succeed within it—this course will help connect the dots.
