What you'll learn:
- Understanding the principles of market research: Different types of research methods, data collection techniques, and ethical considerations.
- Learning about market segmentation and targeting: Identifying and defining your ideal customer group.
- Exploring different market sizing methodologies
- Understanding market forecasting concepts and models
WHY IS THIS COURSE IMPORTANT?
Stop guessing, start strategizing!
Master data-driven market sizing & forecasting. Build a powerful business plan with confidence.
This course will equip you with:
Reliable data sources: Uncover hidden gems & industry intel.
Powerful tools & techniques: Tame the data jungle & forecast like a pro.
Expert insights & lessons learned: Avoid pitfalls & leverage real-world experience.
This Course includes the following topics:
Market Sizing
Finding Market Data from Free Reports
Finding Market Data from Annual Reports
Primary Data
Keep Everything Straight (includes excel tool)
Market Segmentation
Market Forecasting Models
Crossing the Chasm
The Hypecycle
Using Trendlines
ATAR model (includes Excel tool)
Bass Model (includes Excel tool)
Using CRM tools for Forecasting
Professional Forecasting Tools
Lessons Learned
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
Entrepreneurs and aspiring entrepreneurs: Seeking to assess the viability of their business ideas and forecast market growth for successful launch and future planning.
Product managers and developers: Aiming to develop products that meet real customer needs and stand out in a competitive market by understanding its size and potential.
Marketing and advertising professionals: Seeking to allocate resources effectively and target campaigns based on accurate market size and growth projections.
Business owners and consultants: Wanting to gain a deeper understanding of their market potential to make informed strategic decisions and secure funding.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
