Overview

Turn business questions into confident decisions—without writing code or holding a stats degree. This course shows leaders how to close the gap between asking a question and getting a usable answer using AI tools like Claude Code. You'll master the data-to-decision workflow—question, data, analysis, decision—and core concepts like aggregation, normalization, segmentation, and trends. Learn to spot misleading numbers, build visualizations that drive action, and apply these skills across HR, sales, and marketing. All you need is curiosity and healthy skepticism.

Syllabus

Welcome: Data Leadership in the Age of AI

AI removes the technical middleman, so the quality of your questions becomes the real bottleneck. Meet the vocabulary and mindset behind data leadership.

TQ: Data

A concise introduction to data concepts, tools, and strategies for leveraging data effectively in business.

The Data-to-Decision Workflow

Every data decision follows one arc: question, data, analysis, decision. Learn the four analytical moves and the traps, like Simpson's paradox, hiding in a clean number.

HR Data and AI Decision-Making

HR decisions apply the same steps as any other decision, but the data is about people. Learn to govern sensitive fields, normalize for workload, and keep the final call human.

Sales Data and AI Decision-Making

Sales records are shaped by people with a reason to shape them. Learn to reconcile conflicting systems, normalize comparisons, and read pipeline as testimony, not fact.

Marketing Data and AI Decision-Making

Marketing measures the most and explains the least. Learn to rule out vanity metrics, catch mismatched definitions, and test attribution across models.

AI for Data-Driven Decision-Making

Learn to use Claude Code or other AI tools to turn vague business questions and raw data into clear, defensible recommendations for data-driven decision-making without coding.

Data Visualization for Business Leaders

Learn to use business data visualizations that drive decisions: select impactful charts, spot misleading visuals, sequence insights, and focus on clarity over clutter.

Creating Business Visualizations with AI

Learn to use AI and plain language prompts to iteratively build business charts that reveal deeper insights, enabling better, data-driven decisions and empowering faster, clearer analysis.

HR Workforce Visualizations with AI

Create meaningful, privacy-conscious HR workforce visualizations with AI by setting constraints, normalizing comparisons, surfacing leading indicators, and iterating insights with prompts.

Sales Visualizations with AI

Learn how to use AI for sales visualizations, stress-test assumptions, normalize data, and present charts that hold up under scrutiny with actionable insights and leading indicators.

Marketing Visualizations with AI

Learn to use AI for fast, insightful marketing visualizations—focus on fair comparisons, outcomes, context, and leading indicators for better decision-making.

Course Review

Review the key course arcs: data understanding, workflow, AI use, visualization, and questioning assumptions—culminating in an applied business project.

AI-Powered Strategy Brief

Use AI to analyze messy, real-world retail data across multiple formats and deliver a board-ready strategy brief identifying what's driving Set & Form Co.'s performance gaps.