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Udacity

Automate Marketing Workflows with AI

via Udacity

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Overview

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Codify your marketing team's institutional knowledge as reusable Claude Skills, then put those Skills to work in scheduled routines that handle recurring marketing operations on their own. You will author a library of foundational Skills covering brand voice, product accuracy, and platform best practices, then configure an always-on routine that invokes them on a cadence and publishes its output for your team.

Syllabus

  • Welcome to Automate Marketing Operations with Claude — Get oriented with this course, where you'll codify your marketing knowledge into reusable Skills and put them to work in always-on, scheduled marketing operations.
  • Marketing Skills as Institutional Knowledge — Learn how Skills move marketing operations from one-off prompts to repeatable, brand-consistent systems by codifying institutional knowledge as agent input.
  • Author a Marketing Skills Library — Build the three foundational marketing Skills used throughout the course: Brand Voice, Product Accuracy, and Platform Best-Practices.
  • Always-On Marketing Workflows with Scheduled Tasks — Learn how scheduled tasks (routines) enable recurring marketing operations (reporting, monitoring, audits, and content drafting) on a cadence.
  • Schedule a Marketing Operations Routine — Set up a recurring routine that invokes a marketing Skill on a cadence and produces a structured output for the marketing team.
  • What Comes Next — Recap the marketing operations you can now automate with Skills and scheduled routines, and where to take these capabilities next.

Taught by

N. Liberty White

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