Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Transform how you execute marketing campaigns by mastering Claude Code as your personal, local execution partner. In this hands-on course, you will learn to bridge the gap between high-level creative strategy and technical automation—without needing a background in software engineering. Starting from foundational setup, you will gain practical skills to convert raw CSV analytics into dynamic performance dashboards, generate scaleable on-brand copywriting, and orchestrate automated multi-channel workflows across SEO, social media, and email. You will discover how to deconstruct complex creative briefs into structured prompt chains, prototype A/B test landing page variants in minutes, and build reliable automation handoff documentation for clients and leadership. What makes this course unique is its focus on local, private, and risk-free execution: your proprietary marketing data, brand guidelines, and customer lists never leave your environment. Whether you are a marketing specialist looking to multiply your daily output, a agency team lead streamlining operations, or a strategist wanting to present AI-driven builds with confidence, this course provides the exact frameworks, guardrails, and workflows required to scale your marketing impact in the AI era.

Syllabus

Foundations of Claude Code for Marketing Automation

This module introduces Claude Code as a practical tool for marketing work and gets you set up to use it. You will learn what Claude Code is, how it differs from chat-based AI assistants, and why marketing teams are adopting agentic coding tools for tasks that were previously handed to developers. You will install Claude Code on your own machine and produce your first marketing asset with it, giving you a working environment for every hands-on exercise that follows.

Automated Marketing Data & Campaign Analytics with Claude Code

This module shows you how to work with marketing data at the code level instead of manually in spreadsheets. You will examine why dashboard exports and spreadsheet workflows break down at scale, and apply a framework for turning raw campaign data into decisions. Through hands-on work you will connect Claude Code to campaign and analytics exports, automate recurring performance reports, and build a competitor-tracking script you can reuse across accounts.

AI Content Creation, Copywriting & Brand Guardrails

This module focuses on producing on-brand copy at scale without losing editorial control. You will explore how Claude Code interprets instructions in content workflows, and how to encode brand voice, tone rules, and guardrails so generated copy stays consistent. You will then build three working tools: a blog-post generator, an ad copy variant generator for Google and Meta, and an email sequence generator you can adapt to your own campaigns.

Multi-Channel Marketing Automation & Campaign Execution

This module extends automation from single assets to full campaign workflows across channels. You will learn how SEO, social, and email tasks connect into multi-step automations, and how to design them reliably using approval steps, guardrails, and version control. Hands-on work covers an automated SEO content audit, a social media content pipeline, and automated QA and personalization checks for email campaigns, culminating in a cross-channel campaign launch automation.

AI Strategy, Stakeholder Management & Creative Direction

This module addresses the strategic and human side of AI-assisted marketing: turning briefs into repeatable systems and getting buy-in for the results. You will apply a framework for translating a creative brief into a structured prompt chain, use rapid prototyping to generate and compare A/B test variants, and document an automation clearly enough for a colleague to take it over. You will also practice presenting AI-built work to non-technical stakeholders and defending your reasoning.

The Future of Marketing with AI

This closing module places your new skills in a wider context and prepares you to keep using them responsibly. You will examine where agentic AI tools are heading in marketing, what their current limits are, and which security, privacy, and data-handling risks matter when connecting AI tools to client and company data. You will finish by consolidating what you have built and planning how to apply Claude Code to your own marketing work.